Grey Group Hong Kong lights up HSBC headquarters in support of diversity and inclusion
For the 3rd year, HSBC is the co-executive sponsor of the Out Leadership summit – the first global Lesbian, Gay, Bisexual and Transgender (LGBT) leadership organisation for the financial industry, by the financial industry.
As a supporter of diversity and inclusion in the workplace, HSBC has turned its Asia-Pacific Headquarters into one of Hong Kong’s largest canvasses to show support for the summit, diversity and inclusion.
A special video brings together hundreds of supporters, from HSBC staff to their families, friends and more, and turns them into ‘United by Diversity’ themed art pieces. What’s more, the whole building, which can be seen even across the harbour in Tsim Sha Tsui, lights up in different colours.
This unique display of support for diversity and inclusion can be seen in the evenings in the lead up to the third annual “Out Leadership: Asia 2015 LGBT Summit” on the 8th and 9th of December in Hong Kong.
Credits –
Keith Ho, MD and Chief creative officer
Christopher Lee, Creative director
Jeffrey Wong, Associate creative director
Keith Lam, Senior copywriter
Jackie Wong, Senior art director
Jeffrey Wong, Art director
Edmond Lau, Business director
Matt Wong, Account manager
Client: HSBC
Tricia Weener, Regional Head of Marketing, Commercial Banking and Global Banking & Markets, Asia Pacific
James A Davies, Senior Marketing Manager, International and Marketing Communications and Campaign Strategy, Commercial Banking and Global Banking & Markets, Asia Pacific
Cecilia Wong, Senior Marketing Manager, Marketing Communications and Campaign Strategy, Commercial Banking and Global Banking & Markets, Asia Pacific