Phalgun Tiruvasu joins Happy Creative Services Bangalore as head of strategic planning

Bangalore based Happy Creative Services has strengthened its strategic planning team by bringing on board Phalgun Tiruvasu as Head of Strategic Planning.

With a career spanning over 15-years across communication, research and journalism, Tiruvasu’s previous stint was with Lowe Lintas & Partners, Bangalore where he led the strategic mandate on Tanishq, Britannia, Tata Tea, Arvind Brands, amongst others. Prior to Lowe, Tiruvasu was the lead strategist on ITC Foods and TVS Motors at McCann Bangalore.

Apart from Bangalore, Tiruvasu has also worked at Publicis Ambience, Mumbai on Marico & Diageo and with Y&R Jakarta on Danone. Well experienced in qualitative research, Tiruvasu worked with Quantum on Tata Motors and Unilever and also briefly ran his own research consultancy firm. Winner of multiple Effies, Tiruvasu has been integral to many noteworthy campaigns, namely Tanishq “Re-marriage”,  Tata Tea “Andar Wala Snaan”, Arrow “Bold New Professional” – just to name a few.

Tiruvasu (pictured above) will manage a hybrid team comprising of strategists from communication (offline, online), data and design to further Happy’s prowess in delivering medium-agnostic, efficacious creative solutions to brands and businesses. Tiruvasu will be supported by Ravi Bhat, an Happy stalwart, who recently returned to Happy after a short stint with Lowe Lintas Bangalore. Besides Bhat, the team also consists of Ashwin Dravid (ex- Maxus, Jack-n-the-Box) looking after content strategy, Hari Nair (ex- Razorfish) on leading data and Anusha Pinto on design. Sources at Happy also confirmed that some more notable appointments would be announced soon.

Speaking about his role at Happy, Tiruvasu said, “It is a fantastic opportunity for me to work with an agency that houses design, digital and mainline advertising all under one roof. With Kartik and Praveen at the helm and a young, energetic team in Strategic Planning, I am delighted to be part of this next phase in Happy’s progress.”

Kartik Iyer and Praveen Das, Co-founders of Happy are equally emphatic about the new strategic impetus. Iyer said, “Happy has always been a strong believer in strategic planning. We have taken great care to put together a team that has a multi dimensional approach to delivering strategic solutions. Under the able leadership of Phalgun, we sincerely hope to carve sharper insights and further success to all our clients. This is another step closer to our vision of being a truly hybrid agency in the country.”

Das addsed, “With Phalgun at the helm of strategy and him being a national level dart player, we are sure that he will hit the bulls eye for all our clients in terms of strategy. And will inspire our creative team to come up with great output.”