Globe Telecom + Publicis Jimenez Basic feel the force of your emotions in Star Wars campaign
A long long time ago, in a galaxy far far away, a movie franchise captured the hearts of young boys and girls all around the planet. Now, almost 40 years later, it¹s back. The not-so-young boys and girls of before are now parents of their own little Star Wars brood. And they cannot wait.
The love for Star Wars is unarguably generational. Remember when your dad gave you your very first lightsaber? Or when the family VHS player overheated from replaying Episodes 4-6 over and over? It is precisely this deep-seated nostalgia that Globe together with Publicis Jimenez Basic Manila wanted to capture.
The collaboration between the Telco giant and Publicis Jimenez Basic was tireless in its vision to create a spot that was worthy of the franchise it was representing.
And the end result, perfectly captures that spirit – of how a movie (and a telecommunications company) can be so much more to a family than it seems. How it could be the bind that transcends distance and time, making a love between parent and child that much more wonderful.