Host partners with Google to launch new “Go Global” initiative to help Singapore SMEs export
Google, along with nine other industry partners, has launched the “Go Global” initiative designed to help small and medium enterprises in Singapore export using the web.
The programme offers SMEs tools and training to help them leverage the Internet to “go global” and export their goods and services overseas.
As part of the initiative, a website packed with tools and resources has been launched. Host Singapore, working in collaboration with Toaster, produced all the content for the website, including case studies and more than 20 learning videos featuring local industry experts.
“The Internet provides tremendous opportunities for SMEs to expand their business globally'” said Andrew Hook, Group Executive Creative Director at Host Singapore. “As well as engaging with the Go Global partners on building an online resource base, we worked with two local heroes, Skin Inc and Swee Lee, to showcase what SMEs can achieve in the global marketplace with the right tools, strategies and digital know-how.”
Credits –
Andrew Hook – Group Executive Creative Director
Stefano Augello – Chief Strategy Office, SEA
Genevieve Seah – Account Director
Dillah Zakbah – Creative Technologist
Kelvin Lim – Associate Creative Director
Farizal Akramhan – Art Director
Hui Chin Chew – Copywriter
Siraj Aziz – Jnr Copywriter
Melissa Tan – Jnr Copywriter
Valerie Tan – Snr Account Executive
Aisyah Fong – Account Executive
Dawn Choong – Creative Services Manager
Partner Agencies/Production:
Case Studies: Ace Perfecto
Learning Videos: Qrious Films
Website: Toaster