A little thoughtfulness towards our loved ones goes a long way in creating memorable moments in campaign via DDB Hong Kong for Fortress

In light of the heavy shopping spree during the festive period, every electronic retailer in Hong Kong is bombarding consumers with promotions and discounts, and it’s not surprising that consumers will perceive that they all look, feel, and perhaps even offer the same.

So Fortress this year is going the extra mile, to make sure that it stands out from its competition with a new campaign that is based on one simple universal truth: At Christmas, the best moments could just be the little moments we share with our loved ones.

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Instead of the usual fancy and celebratory tone we see in festive communications, Fortress challenges the status quo with three 20-second TVCs, taking on a human and down-to-earth approach, and aiming to melt Hong Kongers’ hearts. Three different scenarios based on family, friends, and a loving couple, show how people giving thoughtful gifts and little surprises can amplify everyday little moments, making them meaningful and memorable, all enabled by Fortress. Wrapping the campaign is the tagline “A little thoughtfulness goes a long way in creating memorable moments in life.”

Annie Wong, Marketing Controller at Fortress explains, “We know our strength lies in branding with a human touch.  We hope this new campaign can show the warmth in gifting and how Fortress enables friends, families, and loved ones to create meaningful and surprising moments together.”

Julia Hou, Creative Director at DDB Group Hong Kong said, “Partnering with Fortress, we have chosen three different human scenarios from everyday life, which can easily resonate with three different segments of consumers, who understand the pleasure of giving in this wonderful holiday season.”

Credits –

Producer: Wai Hung Wong