Saatchi & Saatchi Thailand creates a surreal fantasy for new Grabcar web film campaign
Saatchi & Saatchi Thailand has launched a new campaign for GrabCar with an online film.
A sequel to their launch film ‘Super Easy Life’, the new film – titled ‘Super Sweet Dream’ – centres around the ultimate comfort ride available through GrabCar’s mobile application service powered by GrabTaxi, which enables customers to book superior rides anytime, anywhere.
The campaign kicks off with an online film, and will be rolling out into a full IMC campaign and other brand experientials.
Saatchi & Saatchi Thailand’s Executive Creative Director Golf Nuntawat Chaipornkaew said: “What happens when you are chillin’ in a truly comfortable ride during a crazy Bangkok traffic jam? You might easily fall asleep and surely to fall in love with the GrabCar service. We had a lot of fun making this campaign. “
CREDITS
Client: GrabTaxi
Agency: Saatchi & Saatchi Thailand
General Manager: Kannikar Kamolkasemsilp
Executive Creative Director: Golf Nuntawat Chaipornkaew
Creative Group Head: Krissada Jun-On
Art Directors: Shayne Chomchinda, Kajohnchai Rodklongtan
Copywriter: Chavanon Tantisiriseranee
Agency Producer: Sasamon Kamnungnate
Strategic Planner: Orathai Maneechot
Account Director: Bongkoch Khunvithaya
Account Executive : Pamela Mulhern
Production house : Vanilla Films
Director: Apiruk Pangseepirom
Assistant Director: Niwat Mahachaiyasit
DoP: Akkarapong Kusakul
Producer: Surayut Sritrakul, Pavaranan Kanpairoh
Editor: Tanabat Boonyasena
Sound Studio: Pumpumpumpum
Sound Engineer: Somnuk Loisawai