MediaCom Hong Kong + Audi shine at Yahoo! Big Idea Chair Awards: Audi takes home Grand Prix
MediaCom Hong Kong capped off a stunning year of success by winning 6 awards at the Yahoo! Big Idea Chair awards ceremony, as well as their Audi client taking home one of the overall Grand Prix awards. In its 7th year now, this annual event recognises digital advertising campaigns that have not only driven and achieved desired marketing objectives, but have also made a substantial impact to the Hong Kong advertising industry as a whole.
Hosted at the Grand Hyatt hotel, with attendance from over 300 of Hong Kong’s most prominent industry representatives, the gala ceremony kicked off with a high-octane performance-fusing dance with 3D projection technology. MediaCom continued this energetic start to proceedings by winning 3 awards out of the first 5 categories, including a Merit for work with Shell in the Best Native Ad Campaign category and dominating the Best Integrated Campaign category with both Merit and Outstanding award wins for Fonterra Brands’ Anmum and Ocean Park Corporation respectively.
These wins meant MediaCom had already outperformed last year’s tally of wins at the same event following further successes for their work in partnership with Audi for Best Content Marketing Campaign (Merit), Best Mobile Campaign (Outstanding) and North Asia Best Mobile Strategy (Merit.) The mobile-focused wins were particularly notable as not only was this was the most competitive category in terms of number of entry submissions but also because this North Asia category rewards regional best-in-class work across both Hong Kong and Taiwan. This burst of wins for Audi meant that as well as MediaCom enjoying their highest tally of wins at a single award event, Audi themselves also picked up 1 of 3 overall Yahoo! Big Idea Chair grand prix awards. This coveted top prize is handed out to forward-thinking advertisers rewarding innovation and success throughout their digital marketing initiatives with Yahoo!.
Managing Director of Audi Hong Kong, Rene Koneberg said, “We’re honoured to be presented with 3 awards at this widely-recognised industry event in accolade of our efforts in building towards a best-in-class content and mobile approach for Audi. Winning 2 prizes specifically in the mobile category, including the coveted Best Mobile Campaign award, demonstrates enormous strides in the right direction for our digital marketing approach.
The winning entry was built on a foundation of solid audience insights and an APAC-first technology opportunity offered by Yahoo! which perfectly ties in with our core brand value of Vorsprung durch Technik.
Without a doubt the great collaborative relationships we have with Yahoo! and our agencies MediaCom and Isobar have also contributed to our overall merit Grand Prix at the Yahoo! Big Idea Chair awards.”
On MediaCom’s wins, Adrian Lee, Head of Digital said, “We’re obviously ecstatic with the successes and our wins are a celebration of the well-thought-out work we’re producing in partnership with our great clients. We won our first industry award this year in February and since then we’ve not stopped winning accolades which shows not only have we been delivering a consistently high standard of work for our clients but also justifies MediaCom’s focus on Content and Connections as a way to bring consumers and brands together. 22 digital industry award wins in 2015 compared to just 3 last year tells its own story.”