Singapore’s Land Transport Authority appoints Bates CHI&Partners to handle digital, content, social and experiential responsibilities

Bates CHI&Partners Singapore has been appointed by the Land Transport Authority, the government body responsible for planning and managing Singapore’s land transport infrastructure and systems, to launch a recruitment and scholarship publicity campaign focused on driving awareness of career opportunities in the organization.

Goh Hui Boon, Director, Human Resource at LTA said, “We are looking forward to working with Bates CHI & Partners to promote engineering as a career as we attract, develop and retain talented engineers who will be able to design, build, operate and maintain our transport infrastructure.”

Christina Chong, Managing Director of Bates CHI&Partners Singapore said, “LTA is an innovative organization who shares our philosophy of taking clever risks and pushing the envelope. We’re thrilled to be working with them on this campaign.”

The year-long campaign is targeted at young graduates who are about to embark on a career as well as working professionals, and is expected to launch at the end of this year.

The campaign will employ a largely digital engagement strategy leveraging content, social and experiential components.