FundsIndia rolls out its first integrated campaign in collaboration with Happy Creative Services

FundsIndia is one of India’s fastest growing online investment platforms. It offers over 1,500 mutual fund schemes, equities from BSE, corporate fixed deposits, bonds, and more to retail Indian customers. It also offers several value-added services like Flexible SIPs for mutual funds, Smart Solutions for important life goals, trigger-based investing, and much more. Besides these, its award-winning, unbiased, intuitive, and customised advisory service has been instrumental in fuelling the brand’s growth since its inception in 2009.

VIEW SPOT ONE (in Hindi)

VIEW SPOT TWO (in Hindi)

In order to capitalise on the annual tax-saving season spanning December to February, FundsIndia has rolled out its first integrated campaign in collaboration with Happy Creative Services.

Srikanth Meenakshi, Co-founder and Chief Operating Officer, FundsIndia, said, “The launch of our first ever advertising campaign on TV is a new chapter in our growth story. As an online investment platform, we pride ourselves in making investing in mutual funds easy. We understand that making money today is hard, and we’ve worked hard as an organisation to ensure that growing this hard-earned money needn’t be. We think the advertisements do well to highlight this fact.”

The campaign comprises of two advertisements that have a common thread running through them – while making money can be challenging in today’s day and age, investing it to grow money needn’t be. It targets working professionals, and seeks to inform them that FundsIndia’s expert advice is the smartest and the most convenient way to multiply their earnings and save tax. The campaign went live on December 2015 across all major channels on TV, and digital media.

Throwing more light on the campaign, Siddhartha Roy, Chief Operating Officer, Happy Creative Services, said, “One of the most common grouses of working professionals is the perennial paucity of time and money. To top it all, there’s the scepter of tax constantly hanging over them. Through this campaign, we have tried to capture this consumer tension, while offering the brand as an apt solution.”

Happy Creative Services has been managing the creative duties for FundsIndia.com since October 2015.

Credits –

Producer: Doris George