Saatchi & Saatchi Greater China launches the Chinese HTML5 version of The Saatchi & Saatchi THIRTY-PAGE BOOK Volume 1

On 15 Dec 2015, Saatchi & Saatchi Greater China officially launched the Chinese HTML5 version of The Saatchi & Saatchi THIRTY-PAGE BOOK Volume 1. This is the first time the book is shown via Chinese HTML5 after its global publication early.

How does Saatchi & Saatchi measure greatness? Through great ideas that are truly original, that impact culture, and that generate big results. As an agency that adheres to the spirit of ‘Creative is the Life’, Saatchi & Saatchi gives birth to numerous exciting creative works worldwide every year. The Saatchi & Saatchi THIRTY-PAGE BOOK uses our high standards to choose the most inspiring, insightful, honest, transformations, and out-of-the-box ideas and stories.  Some of the best ideas over the past two years have been LEICA ‘100’, BELDENT INFINIT, and MONDELEZ ‘ALMOST IDENTICAL’.

As Saatchi & Saatchi Worldwide Creative Director Pablo Del Campo (pictured)said, “Only great ideas deserve to be part of THE SAATCHI & SAATCHI THIRTY PAGE BOOK. Thirty great ideas every year is the goal. It’s a clear objective. Ambitious, but not crazy. I believe that by playing together, as a network, this goal is achievable. I am committed to filling the book with great ideas, and not just for the sake of filling blank pages. The closest we are to completing it, the closer we are to becoming an even stronger agency.”

Saatchi & Saatchi North China Chief Creative Officer Fan Ng commented, “It will be very proud if your work is been collected in The Saatchi & Saatchi THIRTY-PAGE BOOK in Saatchi & Saatchi, and that’s also the way we solute our peer who treat creative as persistent pursuit, as well as the works which are really brilliant. This is the first time Saatchi & Saatchi Greater China has published a Chinese HTML5 version of The Saatchi & Saatchi THIRTY-PAGE BOOK Volume 1 on social media. I hope more and more domestic creatives can use it as a way to reach and to learn the latest and best ways to create work. And I also recommend all creatives to return to the creative idea itself, because an idea that can touch your heart is the soul of a good work.”

Scan the QR code above and experience the adventure that is The Saatchi & Saatchi THIRTY-PAGE BOOK Volume 1.