The Thinking Machine Jakarta wins Pertamina

Pertamina has appointed The Thinking Machine Jakarta as its creative partner to handle its regional business for Consumer Retail Fuels like Pertamax, Pertamax Plus, Pertamax Racing and Pertamina Dex. The appointment comes after a multi-agency pitch held recently.

The agency will suggest, manage and implement the strategic and creative initiatives for these brands.

Commenting on the partnership with The Thinking Machine, Muhamad Resa, Assistant Manager Brand Communication CRFM Pertamina, said, “Pertamina is one of the leading brands in Indonesia, and to take it to the next level, we were looking at a strategic and creative partner. Based on the work received from the multi-agency pitch, we found The Thinking Machine’s ideation and planning effort along with a strong yet grounded team to be a perfect fit for the job at hand. We look forward to putting out some insightful and creative work that will spur consumer interest and affiliation towards our offerings.”

According to Renilson Joseph, President Director, TTM, Pertamina’s unquestionable category expertise, great lineage and impeccable values, makes it a perfect brand that will bring out the best from an agency like us. Our task will be to create brand strategy and creative that will make Pertamina the most preferred brand in this category.