Pepperfry shares happiness to celebrate its 4th birthday in campaign via Saatchi & Saatchi India
Pepperfry.com, India’s largest furniture and home products marketplace, turns four this January. To celebrate the occasion Pepperfry has come up with the season’s biggest sale with huge offers on almost all its products. This sale is supported by a TV campaign building on Pepperfry’s “Happy furniture to you” theme.
The campaign consists of two films – each showing people, Pepperfry customers, happily interacting with their new Pepperfry furniture and humming the brand’s signature tune with great joy and happiness. The TVCs also communicate the key promotional message of discounts up to 55% thereby exhorting viewers to join the birthday celebrations by availing the season’s best offers.
Speaking on this occasion, Kashyap Vadapalli, Chief Marketing Officer and Business Head, Pepperfry said, “We are delighted to ring in our 4th anniversary with the Birthday Sale, which is our way to say thank you to our customers, past, present and future. This new campaign focuses on highlighting how happy Pepperfry consumers are with their choices and helps in connecting with our consumers while offering them an unbeatable reason to shop again.”
Debarjyo Nandi, Senior Vice President, Saatchi & Saatchi quoted, “While the brief was for a sale commercial for celebrating Pepperfry’s 4th birthday, we have seen this as an opportunity to strengthen the brand message. The Pepperfry tune is used in this campaign as an expression of happiness. This in essence is the true manifestation of “Happy Furniture to you” which is pepperfry’s brand promise.”
Rahul Nangia, Joint NCD, L&K Saatchi & Saatchi added, “What better way to celebrate the brand’s birthday, than making everyone sing with happiness?”