Fortune Pharmacal provides relief for every kind of cough via Kymechow Hong Kong
Kymechow has created a new multi-media campaign in Hong Kong for cough remedies from Fortune Pharmacal.
Based on the concept ‘For every kind of cough’, the campaign evolved from the insight that most people are not that aware of the different cough types we all suffer from all the time. The Fortune cough remedies range (Excaugh, Decaugh, Decaugh II) is designed to help treat different kinds of coughs and their symptoms, so the campaign seeks to educate the public about that in an entertaining and highly visible way. Featuring a series of illustrations and an animated TV commercial, which includes a ‘cough-hop’ music soundtrack, the campaign will comprise various media including TV, outdoor, print and online. There is also a ‘coughing guide’ leaflet, which will be distributed at retail outlets.
Angel Choi from Fortune Pharmacal commented: “Fortune Pharmacal is constantly looking for creative ways to bring education components into our campaign. This campaign will help create public awareness on the different types of coughs and the appropriate medicines to address the different signs and symptoms”.
Kymechow was appointed to handle the business in November 2015 after a pitch, and has been working to produce the campaign in time for the ‘coughing season’. The campaign launched on December 26th, 2015.
Agency: Kymechow
Production company: Wowwowtank
Sound design: Giggle Music