DDB Group Singapore’s Joji Jacob to re-launch and lead the network’s Asia’s Creative Council
Joji Jacob, Group Executive Creative Director, DDB Group Singapore has been handed an additional role as Head of DDB Asia’s Creative Council.
In addition to his creative remit covering Singapore, Hong Kong, China and Korea, Jacob will also take care of India working closely with Sonal Dabral, Chief Creative Officer of DDB Mudra.
Spearheading DDB Asia’s creative agenda, Jacob will re-launch Asia’s Creative Council with a focus on key clients and the agency.
The DDB Asia Creative Council will approach a programme, Awards for Creativity and Effectiveness (ACE), with a three-pronged strategy. Firstly, ACE will nurture and boost award-winning creativity at international and local creative shows. Secondly, it will focus on creative effectiveness, to lead and showcase DDB Asia’s success for its clients. Finally, ACE will spearhead innovative work for key clients through DDB’s Fit for Excellence programme.
“It is a privilege to assist Amir and David with DDB’s Creative Council in Asia. It is my task now to help our offices in the region play as one for the benefit of our clients and our people. And of course, I look forward to working even more closely with Sonal Dabral, Tim Cheng, Clifford Ng and Jong-Sang Yoo,” said Jacob.
“DDB is one of the first advertising networks in the world to form a creative council. We are upbeat about our drive to do the best sort of work for our clients in Asia and the world, the sort of work that would win both Cannes Lions and Effies,” said Amir Kassaei, Chief Creative Officer of DDB Worldwide.
“We have seen a rise in creative work coming out of Asia in the last few years. It is an incredibly key region for our worldwide, and local clients. Joji is one of our most powerfully creative thinkers. He is an innovator and an inspiring leader. I know he will do great things in this role and win both respect, and accolades for the DDB network,” added Kassaei.
2 Comments
Will he be carrying on the fine tradition of real ads we have seen for the past 5 years?
Every network has their own creative council to set targets for award shows, sadly not improve creative standards. The chair usually sets some some bizarre target, last year we came sixth in the cannes tally this year we would like to be in the top 4 rubbish like that. They meet once or twice a year to vote and discuss entries to cannes. You know, concept cars crap.
If they really wanted to improve creative standards, it should start by the top guy doing some great work himself, including the suits who understands the value of the creativity that’ll help the clients and make the clients part of the process. This is just some knee jerk reaction to Grey’s all out dominance in the pro bono category last year. Embarrassing if compared to what The Martin Agency did to win big, which are without a doubt, real client work, that they had been doing consistently for years.
Not another bicycle shop press or questionable science experiment.