Dentsu Tokyo’s tv spot personifies 40 Prius parts
January 25 2016, 10:15 am | | No Comments
In this spot via Dentsu Tokyo popular Japanese illustrators personified parts for the Prius, one of Toyota’s most recognizable cars. Characters were drawn to represent the various functions of 40 Prius parts. Over the past 10 years, car ownership among young people in Japan has dropped 20%, so Toyota had to gather the attention of young men.