No more nudes in Playboy magazine, but Wieden + Kennedy, Portland ensures you can’t Dodge the headlights
February 15 2016, 3:12 pm | | 2 Comments
Wieden + Kennedy, Portland has created a cheeky double-gatefold ad for Dodge in the March issue of the US edition of Playboy, the first issue where nudity is no longer a feature of the iconic magazine.
W+K’s double-gatefold ad is placed just inside the front cover, believed to be the first domestic auto ads to appear in Playboy magazine for 25 years.
As a bonus, the number of newsstands carrying the magazine has jumped now that it is no longer classified as soft porn. Around 1,200 more newsstands are selling the toned-down issue.
2 Comments
Never expected such garbage from W&K….is Dan on holiday?
This is gonna go viral big time….in a bad way….feminists live to badmouth ads like these…and for once I have to agree.
Like it.