No detail is too small in Dentsu Mobius’ native social brand video for Singapore Airlines
Singapore Airlines has released its first native social brand video – No Detail is Too Small, produced by Dentsu Mobius, a project that took American designer Luca Iaconi-Stewart 1,000 hours, 100 manila folders to create 3,000 individual pieces, using 50 X-Acto blades and a full year of planning.
The hero video sat on the airlines’ three primary platforms: YouTube, Instagram and Facebook and within two hours of the launch, it organically reached over 161,000 fans and 1,300 shares. As of today, the campaign has received over 30+ million views across YouTube and Facebook, making it the most successful social campaign for Singapore Airlines to date.
Credits – CEO: James Hawkins. Creative Director: Mike Middleton. Senior Art Director: Matthew Crescenzo. Art Directors: Mustapha Zainal, Dominic Ho. Copywriter: Zee Yeo. Senior Account Director: Jessica Beaton. Senior Account Executives: Ng Xing Rong, Noreen Tjindra.
2 Comments
A pretty useless and cold demonstration….nothing to do with travel.
161,000 fans…of what?
Papercraft?
Bet SIA would rather have an extra 161,000 fare paying customers.