Personal care brand Garnier appoints iContract India to its digital and social business

iContract has won the digital and social media duties for Garnier India, one of the biggest personal care brands in India, over a multi-agency pitch. iContract will be responsible for crafting digital strategy, brand and product campaigns, social media management and influencer relationships for the entire Garnier portfolio. This also includes multiple products across Hair Care, Styling, Face Care, Men, Hair Colour and Season Care.

On the win, Prashanth Challapalli, EVP & Digital Head – iContract (pictured) said, “Garnier is a global leader in personal care and digital is a key platform for the company and it’s brands to create connected communities. Our task is to deliver community building strategies, drive e-commerce and build brand love across digital and mobile platforms. This is a tremendous opportunity for us to leverage our strengths in consumer insights, brand strategy, creative and content to drive business growth and brand love for Garnier.”