Ogilvy & Mather India and Sprouts Enivornment Trust turn Ganesha idols into vegetarian fish food
February 22 2016, 10:00 am | | No Comments
The Ganesha festival is one of India’s most celebrated festivals, during which millions of Ganesha idols are immersed in the sea as per tradition. However, most of these idols are made of toxic materials like PoP, lead, zinc and mercury, which pollute the sea and kill the fish. To counter this, Ogilvy& Mather India created innovative Ganesha idols out of vegetarian fish food. So these idols don’t pollute the sea, and are consumed by the fish instead.