Indian film celebrity Saif Ali Khan stars in new campaign via DDB Mudra North for Pan Bahar

Continuing their brand positioning ‘Pehchan Kamyabi Ki’, Pan Bahar, the pioneers and the primary manufacturers of Pan Masala, have recently rolled out a new multimedia campaign starring Indian film celebrity Saif Ali Khan. An extension to the brand’s marketing activity from 2015; this campaign goes a step further and connects the brand to moments that deserve celebration.

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While ‘Pehchan Kamyabi Ki’ positioned Pan Bahar as the identity of success, its extension stresses on the fact that true success deserves celebration. It tries to encapsulate the whole story that goes behind the being successful and how every moment of that journey is worth celebrating. From facing the times of struggle to reaching the point where this whole course pays off, one creates moments. The brand’s new campaign talks about celebrating these moments.

With Saif Ali Khan as the brand ambassador, the objective of giving the brand Pan Bahar a sense of class and sophistication gets fulfilled quite naturally. Royal by heritage and an epitome of sophistication, Saif compliments the legacy and class of the brand. He embodies the people whose achievements are their identity.

The TVC that has been shot in exotic locations of London, where Saif builds upon the message that true celebration is not about being loud, but being sophisticated. It is what distinguishes one from the masses, giving one a unique identity.

The TV led campaign is being supported by print, radio, digital, Point of Purchase (POP), cinema advertising and outdoor activation.

Quoting on the campaign, Akhil Jain, CEO, Pan Bahar, said, “Pan Bahar is a brand that signifies a certain sense of sophistication and class. We’ve always tried to incorporate the same in our product offerings to make our consumers experience an excellent taste and flavor. This campaign started with saluting success and with it, it also becomes important to salute the moments that brought about this success. This is what the second leg of our campaign is all about. Celebrating the moments that define success.”

Sambit Mohanty, Creative Head, DDB Mudra – North quoted, “Nothing succeeds like success and a successful man is a trend-setter in his own right. This thought inspired our second commercial for Pan Bahar that is symbolic of ‘Pehchan Kamyabi Ki’. It was a pleasure shooting with Saif Ali Khan for this project and bringing this idea to life.”

Credits –

Production House: Firecracker Films