Cannes Contenders: J. Walter Thompson Beijing
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
J. Walter Thompson Beijing
In China there exists a group of veterans who fought for China’s victory in World War II but have never been recognized for their sacrifices. We turned the ordinary 10 RMB note into moving media. By scanning the back of a 10RMB note, people are brought into the actual battlefield to hear from the veterans themselves via WeChat platform. After this campaign, we raised nearly 3 million donation for the veterans.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.