Cannes Contenders: Dentsu Taiwan

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How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Dentsu Taiwan

There are 5,000 stores of 7-Eleven and numerous single stories happening here every day. On the Singles Day, November 11, 2015, 7-Eleven continues the “7 lessons about single life” campaign, which adapts true stories to portray different single stories and moods.

The character decides to be single for good for others. No matter what kind of single mood, 7-Eleven is always there for you, is always welcoming for singles, and is always single friendly.

Dentsu Taiwan

Milk is a pure product. Every commercial of every brand in Taiwan talks one same thing: careful at source, disinfectant and processing, so how do Reisui make difference and win consumers’ heart?

We present “Just like a caring mother” online series video telling the stories of people who care like caring mothers to portray touching mood of various mothers. “My imperfect mom” talks about a mom who is imperfect to the child but still carin.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.