Cannes Contenders: Dentsu India

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Alzheimer’s

Dentsu India

The concept of Alzheimer’s is relatively unknown in India. We wanted to bring attention to this debilitating disease in a unique and innovative way. So, we decided to take a more intelligent route towards awareness for this very serious ailment that afflicts a large percentage of the Indian elderly population. The idea is taken from old photographs we all have laying around the house from the good ol’ days. We might remember those days fondly but as Alzheimer’s takes over our body and brain, the people in those old photographs become hazy and we start losing our association with them.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.