Cannes Contenders: Special Group New Zealand
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief will be showcasing the work we hope will impress the judges…
Special Group
Many younger women think pearls are for older women, so we created highly intriguing content that would appeal to them – a fictitious short film set within a real Paspaley fashion shoot. The film, directed by Cannes award winning feature director Ariel Kleiman and starring Clara Paget, lived online, in social media and on Qantas inflight entertainment. So far the film and trailer have been viewed over 4.2 million times, generating a 40% increase in sales.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.