Cannes Contenders: GREYnJ United Thailand
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
GREYnJ United Thailand
Over 200kg of leftovers go to waste every day at Bar-B-Q Plaza, all this due to our habit of ordering more than we can eat. As a solution to help reduce food waste, we gave the doggy bag a real purpose by turning leftovers into food for dogs. In collaboration with PetPal, we cooked up a well-balanced and nourishing BBQ-flavored dog food, and carefully portioned and packed it to feed just one dog – so our best friend doesn’t leave anything behind either.
GREYnJ United Thailand
To launch an integrated campaign towards zero waste, we created a film that starts like a typical restaurant ad, showcasing mouthwatering footage of food followed by a little girl and her father enjoying their meal. After seeing the leftovers, she questions her dad on whether they are actually making the most of it and insists on an answer. A deeper message about recycling is then revealed by taking viewers on an entertaining and inspiring journey.
GREYnJ United Thailand
Mother’s Day in Thailand is as big as the Super Bowl Finals. It’s a day where everyone spends time and shares a meal with their mom. Unfortunately, it is impossible for those working in the restaurant industry as they face one of the busiest days of the year. Bar-B-Q Plaza wanted their employees to spend quality time with their mom too.
GREYnJ United Thailand
Thai people love food, but they leave the vegetable out. This unbalanced diet causes many serious diseases. To encourage people to eat healthier, Tesco Lotus built a shop where people could order customized bouquets for their loved ones, and we called it: Love Bouquet. Instead of using flowers, our florists and nutritionists in the shop combined fresh local vegetables that gave various benefits to make healthy bouquets.
GREYnJ United Thailand
How can we promote a healthy snack to young people in the country where sinful delicious street food is everywhere? Nautilus did it with a short film. Working together with Thailand’s rising star film director, we created “The Break-up” – a story about the end of an “unhealthy” relationship and some other fun stuff in between.
GREYnJ United Thailand
Most young men think that hair loss is a distant problem, and believe that they can live with baldness when the time comes. However, research has proven that men can start suffering from hair loss at the early age of 20, and the best way to prevent baldness is attacking the problem at its initial stage.
To change young men’s perception about hair loss problem and to prove that hair is actually worth keeping, we created the ‘Bald Barbershop’ – a pop-up barbershop right in the middle of Bangkok’s CBD, where we dared our target to have a ‘bald’ hair cut.
HiSo Snack
GREYnJ United Thailand
Although eating insects is not unusual in Thailand, many Thai people still undervalue them because they are unsavory. Hiso snack introduces cute creatures that are a combination of insects and commonly consumed animals to tell that insects also provide the similar protein and nutrition.
Tic Tac: Fresh Kiss
GREYnJ United Thailand
With Valentine’s Day approaching, Tic Tac wanted to help consumers refresh their love by making their kisses a little sweeter.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.