Cannes Contenders: Ogilvy & Mather Hong Kong
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Ogilvy & Mather Hong Kong
KFC’s classic slogan – ‘Finger Lickin’ Good’ was coming back to Hong Kong. To raise awareness we created limited edition KFC edible nail polish (Available in Original Recipe and Hot & Spicy).
Not only did it put the brand back on everyone’s lips in Hong Kong, this little promotional PR stunt was heard around the world like nothing they’d done before.
Ogilvy & Mather Hong Kong
Seeing blood on your wedding day is taboo – so we created a wedding video with a twist to remind people of the cruel facts behind shark fin soup and that for every wedding in Hong Kong serving it, on average 30 sharks have to die. The film pulls no punches in demonstrating the horrific consequences of the territories’ age-old, popular menu item.
Ogilvy & Mather Hong Kong
With awards season in full swing, Shutterstock wanted to remind the advertising industry everywhere that they have all the stock footage they need to create entertaining case study videos for awards submissions. Proving that you can make anything up with Shutterstock.
We created three fake case study videos for Shutterstock, using nothing but Shutterstock footage. The campaign, “Fake Study Videos” provides a little light relief for creatives in the run up to the deadline and reminds creatives that an array of stock footage is available to create entertaining films.
Ogilvy & Mather Hong Kong
2014/2015 saw Malaysia’s worst floods in living memory. With no power or telco network, people couldn’t call for help. So we created the Maxis S.O.S. Network, a portable battery-powered mesh network that keeps people connected – no app needed, any phone, any carrier.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.