Cannes Contenders: Grey Hong Kong/Shanghai
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Grey Hong Kong/Shanghai
Killed, aborted or neglected, at least 100 million girls have disappeared – and the number is still rising. In many cultures and countries, gendercide is still prevalent due to the strong preference for sons over daughters.
In Hong Kong, sex-selective abortion is illegal but many have found ways around the law, thus, creating a plight where an ultrasound scan of an unborn girl becomes her death sentence.
To create awareness and change this cultural issue, Grey Group Hong Kong and Joy of Life, an NGO in Hong Kong with a mission to help prevent sex-selective abortion, partnered up to create a compelling photo exhibition. The photo exhibition is set at a gallery in the heart of Hong Kong with the theme “First Photo Last Photo”. It features ultrasound images of girl foetuses, which would be her first photo but could also be her last.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.