Cannes Contenders: Ogilvy Gurgaon

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Philips India Ltd: Philips LED Storm – Aeroplane, Boat, Cycle

Ogilvy Gurgaon

In the age of out-of-the-world gizmos, super hightech stuff and such, torch, no matter what different light it threw, was not the most interesting of products. So to try and attract attention to it, the effort was to design communication that was larger than life. Communication that was attractive enough to give a beautiful sheen to the product. And compared to the rest, make it different as night and day.

School of Life: Child Abuse – Drivers Fingers, Neighbours Hands, Uncles Fist

Ogilvy Gurgaon

Our client, School of Life, is a NGO that aims to create a world free of abuse and violence against children. Their main challenge is lack of awareness. Child abuse is a still a taboo topic in India and parents tend to dismiss it – even though such incidents can scar a child for life. So, to start a conversation around this, we created posters that capture the loss of innocence in subtle yet tragic form. Child abuse, leaves a mark on the victim. It changes the way they see themselves and it never leaves them. While on the outside they seem normal, deep down the scars remain forever. This sad reality is depicted with the help of portraits of young girls illustrated in typical children’s picture book art style. But on closer inspection we see that their faces are made of the violent acts committed on them.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.