Cannes Contenders: Ogilvy Singapore
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Ogilvy Singapore
When the Singapore government imposed a ban on firecrackers in March 1972, they put an end to a tradition for millions of Singaporean Chinese. We introduced Singtel Firecracker – the world’s first co-created firecracker with mobile phones. To begin, people just had to visit the web app on singtelfirecracker.com with their mobile device and tap start. Then get their friends and family to join in by scanning the QR code. Chain the phones up and they were all set to go. Now, they just light it up.
Sequentially, each mobile phone plays a 5-second moving image of a lit up firecracker. With precise calculations in timing, the web app was programmed so mobile phones were able to anticipate when the clip on the previous phone was ending and when to trigger the firecracker on their own screens. This helped Singtel Firecrackers achieve a seamless, continuous roar of a real firecracker.
Ogilvy Singapore
Singapore is proud to be one of the most developed countries in the world and still, you might be committing a criminal offense for being gay. Section 377A of the penal code criminalizes gay sex. Local schools offer no inclusive sexual education. Gay teens are 4 times more prone to depression and suicide attempts.
Snapchat from the Closet by Oggachaga Counseling is a safe and secret channel for teens to discover themselves. We reached for teenagers where they already are and feel comfortable at: Snapchat.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.