Cannes Contenders: Ogilvy Vietnam
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Ogilvy Vietnam
In Vietnam, unprecedented demand for illegal rhino horn was leaving rhinos dying in agony and on the verge of total extinction. Ogilvy & Mather Vietnam aimed to kill the trade itself by turning rhino horn from a ‘priceless’ status symbol into worthless poison. It began by infusing African rhino horns with a poisonous cocktail that’s harmless to rhinos – but if consumed by humans can induce nausea, vomiting, paralysis and potentially death. Public health warnings were simultaneously launched to ensure every poacher, trader and buyer knew the risks involved, while international fundraising efforts helped to extend the costly horn treatment program – and kill Vietnam’s rhino horn trade for good.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.