38 finalists to contend in Hong Kong Effie Awards

After rounds of intense judging, the 2016 Hong Kong Effie Award has shortlisted 38 Finalists from more than hundred submissions this year.

The Effie Awards, organized by the HK4As in the Hong Kong market, is recognized by the marketing industry globally as one of the pre-eminent award honouring campaigns that demonstrate effectiveness and results. The Association of Accredited Advertising Agencies of Hong Kong (HK4As) launched the Effies in Hong Kong since 2004 and is now into its 13th year.

After two rounds of judging by a jury of 15 renowned advertising and marketing professionals, led by Jury Chairmen Kitty Lun (pictured left) and Viveca Chan (right), the process whittled down 38 finalists from 12 agencies to compete for the Awards across 14 categories. The finalists yielded 4 Golds, 6 Silvers and 5 Bronzes, and a Grand Winner was also produced. DDB Group Hong Kong got the highest number of finalists with 9, 7 of which are for McDonalds. Ogilvy & Mather follows with 6 finalists.

The final winners of the 2016 Effie Hong Kong will be announced at a Gala Presentation on 16 June at the JW Marriott Hong Kong. The winners list will be published on the HK4As’ official website after the Gala Presentation.

View the list of finalists: 2016 Hong Kong Effie Awards – List of Finalists (E).pdf