Cannes Contenders: Isobar Australia
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
Isobar Australia
When it comes to fashion, most purchases are guided by the heart – impulsive and easily influenced by trends. UMOOD challenged consumers to do the exact opposite.
By using neurotechnology in-store to determine their mood, we recommend a t-shirt to match and invited customers to shop with their heads instead of their hearts. In a world-first for the retail industry, UMOOD read the brainwaves of shoppers and made it part of the purchase process – taking the concept of a personalised retail experience to a whole new level.
Isobar Australia
Banker Desktop is a unified shared screen experience between the customer and the banker, which enables meaningful conversations with complete transparency. By removing the barriers between the banker and customer and making the interface intuitive, we were able to put them side-by-side working through the customer’s sensitive financial needs together. Customers can now document their financial goals, hear recommendations and set up ANZ’s products and services in one discussion – a task that was previously completed by the banker on technology the customer could not see or use.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.