Cannes Contenders: ADK Taiwan + ADK Japan
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
ADK Taiwan
“House of Little Moments” series handled by its creative team led by Richard Yu, the agency’s Chief Creative Officer, who enjoys the recognition worldwide for his highly-acclaimed creativity, are short movies to appeal the beauty of a Taiwan’s long-seller instant noodle brand “Uni-Noodle”, depicting it with more focus on “how a consumer actually feels when eating” rather than kinds of condiments and seasonings that add to the product’s flavor. “House of Little Moments”, a virtual ramen noodle shop in the movie, offers one and only bowl of ramen catered to a feeling and a situation of each individual customer may bring with when entering the shop. This movie series beautifully illustrate situations that all walks of life may encounter and unique recipe of ramen cleverly represents each customer’s emotions, which received an enthusiastic response. Indeed, this achieved a phenomenal success, leading to opening “the real House of Little Moments”, in which customers could have the same experience like the movies albeit limited season. This became much-hyped as well. So its success has released the Season 2.
ADK Japan
ADK Japan has released “Toyota Barista”, an onlne film that shows energy born in a hybrid car’s regenerative braking (a technology that recovers energy at the time of braking) being used to prepare breakfast for 171 people at a cafe. The regenerative braking system recovers heat energy generated when a car decelerates and subsequently reuses it.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.