Cannes Contenders: McCann Health Shanghai

How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…

Pfizer: Liberate your Eyes from Pressure

McCann Health Shanghai

These days we all lead a very active, fast-paced, and high-pressure lifestyle. For eyes, increased pressure is its arch nemesis. In fact, increased intraocular pressure leads to glaucoma, and may potentially cause blindness.

We played with the idea of high-pressure, creating a set of imprisoned eyeball characters depicted in everyday behavior that contributes to putting pressure on the eye increasing the risk of intraocular pressure.

The call to action is to speak to your doctor about lowering pressure on your eyes.

Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.