Cannes Contenders: McCann Health Hong Kong
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
McCann Health Hong Kong
1 in 3 Hong Kong males suffer from premature ejaculation. But it is rarely discussed and even more rarely acted on. To increase awareness and get men and their partners to openly talk about it, we gave them “JJman”. JJman experiments with his “powers” alone in his bedroom. But it’s when his wife enters the room that everything really goes wrong.
By using humor to broach this very sensitive topic, we managed to take a taboo and make it one of the most talked about moments around White Valentines Day.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.