Cannes Contenders: BBDO Guerrero Manila
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
BBDO Guerrero Manila
Getting hungry during heavy traffic is never a good experience. And according to navigation app Waze, Filipinos experience the worst traffic in the world – making them prone to hunger. To add to this, there’s also shortage of plates for new cars. As a quick fix, the government mandated that the temporary conduction sticker number must be displayed instead. No specific regulations were released, so people had to make their own plates.
That’s why Snicker decided to help by giving out legible and legal temporary plates with a simple message – Don’t Drive Hungry. Car owners without plates were invited to create temporary ones through dontdrivehungry.com.ph. Upon completing the application, people just had to drive through the Don’t Drive Hungry Campaign Launch to have their plates installed. And until the official plates are released, SNICKERS continues to have free media roaming on the streets.
BBDO Guerrero Manila
In the mobile and social media capital of the world, young people are used to everything being an immersive experience. So Mountain Dew made even the most static of mediums something that could be gamed. Creating an addictively engaging print ad that could only be engaged with on a social media platform. A QR code on the print ad led magazine readers to the endlessly playable GIF version on Facebook. The game’s combination of simplicity and degree of difficulty led people to play the digital game on their phones again and again and again. While having the no-longer-so-analog magazine open right in front of them.
BBDO Guerrero Manila
When Mountain Dew sponsored the Philippines’ biggest skateboarding event, they didn’t just want to do a skate demo. They wanted to help young skateboarders learn the tricks for themselves. So they put up Skatebillboards at the event – billboards that held skateboards with step-by-step illustrations for the flips and grinds that could be done on them. A great practical example for the thousands of skateboarders in attendance. Because the only way to really learn is by doing the Dew.
BBDO Guerrero Manila
The Philippine Department of Tourism is all too confident in the beauty of its country. So to launch its 2016 tourism campaign, it got the world’s worst photographers to make the country look good. Over at social media, they asked people to share their most badly cropped, photobombed, mom’s-giant-thumb-in-your-face photos. And after photo fails from paradise invaded feeds around the globe, the biggest fail won a free trip back.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.