Cannes Contenders: J. Walter Thompson, Melb
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
J. Walter Thompson, Melbourne
Melbourne enjoys a cultural festival every minute of every day. So what does the Melbourne Queer Film Festival do to get attention in its 26th year? Invite Russia to the party, of course. To Russia With Love was a billboard campaign in Melbourne (completely written in Russian) that created a symbol of defiance to remind Melbourne how vital the MQFF is in the global fight for equality.
J. Walter Thompson, Melbourne
How do you make the hard graft of university research come to life? For La Trobe University, J. Walter Thompson developed Thoughtography, an exhibition installation that engaged the university’s research techniques to show how art changes an individual’s brain activity. Visitors to the NGV’s biggest exhibition of the year – Ai Wei Wei and Andy Warhol – could see their brain’s reaction to the artwork come to life via EEG technology.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.
1 Comment
Is rainbow the only way to market this topic, it’s getting boring now. Too much of everything aren’t good.