Cannes Contenders: McCann Health Sydney
How will Asia Pacific perform at Cannes this year? In the lead up to the Festival, Campaign Brief Asia will be showcasing the work we hope will impress the judges…
McCann Health, Sydney
Imagine creating a world good enough to eat. We wanted to show mums that their child’s world is built on nutrition. So we did. Literally. We created a magical world built entirely out of food where mums and children played. The two-part shoot comprised a miniature shoot on white for the food environment and a green screen shoot to capture live-action talent. This world represents the start of a journey to a healthy future through Nestle StartHealthyStayHealthy – an online information/nutrition hub to guide parents, from conception through the first 1000 days.
McCann Health, Sydney
Rosacea is a frustrating, painful, under-diagnosed condition patients go to extraordinary lengths to hide. They avoid triggers, undergo daily rituals such as applying make-up, or avoid social situations to hide the lumps, bumps &/or persistent redness. We created a film which empowered patients to take control, quite literally reversing the daily “make-up cover up”. A strong call to action suggests a better way to deal with rosacea – by seeking help from a doctor. After all, it is a real medical condition that deserves to be treated.
Want to showcase your agency’s best chances at Cannes this year? Open to all Asian based agencies entering Cannes this year. Just email kim@campaignbrief.com with a paragraph or two on each of your best chances at this year’s festival. Include a link to the case study/TVC or supply jpegs if it is print.