Cannes Direct Lions sees 22 Asian entries shortlisted: Japan and India lead the way

This year’s Cannes Lions Direct category is, at the shortlist stage, a disappointing one for Asia. Following five days of judging just 22 entries from Asia survive as part of the final list of 293 shortlists. Hopefully, many of these can convert to Lions at the awards presentation.

Japanese agencies have 7 entries that made the cut. TBWA Hakuhodo has 5 Shortlists, 3 of which are for Tourism Australia’s “Giga Selfie“, and Dentsu Tokyo has 2 Shortlists.

India has scored 4 Shortlists with 2 going to Ogilvy & Mather for Make Love not Scars’ “Acid Attack” and one each for Leo Burnett and BBDO.

Thailand and Vietnam have 3 Shortlists each, Singapore 2, and China, Hong Kong and Bangladesh have one each.

VIEW THE DIRECT SHORTLIST: Direct Lions Shortlist.xlsx