& Creative Lab Shanghai designs special bus wraps for Jiao Ge Ya Zi Duck Cuisine Delivery
Beijing Roast Duck is one of the most loved traditional foods in China. Jiao Ge Ya Zi Duck Cuisine Delivery, a roast duck delivery company, who has created several new secret recipes of roast duck, has now become quite popular among young people, not only for its good taste, but also for the funny Chinese name, “Call a duck (male prostitutes)”.
To watch the European Cup, Chinese fans have to stay up till midnight and Jiao Ge Ya Zi Duck Cuisine Delivery decided to be there for them. During the European cup, Jiao Ge Ya Zi was available 24 hours a day, delivering tasty duck cuisine along with passion and energy all over Beijing. The company decided to inform consumers in a special way. They booked 30 buses and & Creative Lab designed bus wraps for them, hoping to create the ambient advertisement in some unique way.
& Creative Lab used the anthropomorphic duck figure of the brand, and applied it to the bus body. On each side of the buses, the duck rides on a motorbike, as if it’s delivering itself to the customer. Some of its feathers fly off as it rushes past. The tyres of the motorbike are the tyres of the bus. As the bus moves, the duck rides its motorbike. 
The ambient advertisement turned out to make a stir, on-line and off-line. The 30 buses traveled all over Beijing, passed by many important landmarks, such as Tian An Men Square, CCTV headquarters, the famous “Bird’s Nest”, etc. And a game of “catching ducks in the city” was held on line. People who took pictures of the “duck bus” and shared them to the public account of Jiao Ge Ya Zi, received a coupon as a reward, driving many young consumers to join the game on social media.
Credits – Founder and Chief Creative Officer: Jody Xiong. Creative Director: Lin WeiJun. Copywriter: Candy Chen. Art Directors and Designers: Jody Xiong, Lin WeiJun. Account： Nancy Yang. Photographer: Beijing TV.