TBWA\Santiago Mangada Puno named agency of the year at The Philippine 4As Awards

On Friday ‘Disruption’ was the order of the night, as TBWA\Santiago Mangada Puno was crowned Agency of the Year by the Philippine Association of Affiliated Advertising Agencies (4As) at the 19th annual AOY Awards.

This marks TBWA\SMP’s record-breaking sixth time receiving the title – the Philippine advertising industry’s most prestigious accolade. The big win capped off a ceremony that also saw the agency claim Best in Creative and a Finalist in the Activation, Digital, Community Service, Industry Leadership, and Management of Business categories.

On hand with agency partners to accept the award, Executive Creative Director, Joey Tiempo credited the win to the “hardest working people” she’s ever worked with. This latest win comes off the heels of TBWA\SMP’s recent topping of local trade publication adobo magazine’s Creative Rankings, in addition to winning several Lions at this year’s Cannes Lions Festival of International Creativity.

Over the course of its 19-year history, the 4As’ annual Agency of the Year Awards has become known as the toughest awards show in the country, with meticulous judging carried out by top industry practitioners and corporate luminaries alike.

According to AOY Chairwoman, Gigi Garcia, the Agency of the Year Awards are a reflection of the state of the industry, with the winners standing as those best able to navigate the breakneck evolutions necessary to succeed. As far as TBWA\SMP is concerned, the name of the game isn’t evolution – it’s ‘Disruption’.