Digital agency Lion & Lion Indonesia shows how brands can utilize Snapchat to gain recognition

Snapchat is one of the new and exciting platforms that brands have not yet cracked. 60% of all smartphone users are now on Snapchat and with Snapchat’s daily video views increasing 400% year-on-year and +150m snaps sent a day, this platform is gaining momentum in every market.

In Indonesia Lion & Lion digital agency partnered with the progressive Maybelline team to go from nothing to 500 daily views in just 6 weeks without media sponsorship.

Going from $50 million in revenue last year to potentially $350 million in revenue this year is an impressive jump. To place it in context, recall that Facebook went from $153 million in revenue in 2007 to $272 million in revenue in 2008. Snapchat is growing its revenue at a 7x clip vs. Facebook’s 78% growth rate at a similar size/age. This fact alone has proved that Snapchat is a promising platform for business.