Shannon Cullum joins MullenLowe Singapore in the position of chief executive officer

MullenLowe Group has appointed former Saatchi & Saatchi Singapore/Malaysia head, Shannon Cullum, to the position of CEO, MullenLowe Singapore.

In this new role, Cullum (pictured left) will be responsible for managing the MullenLowe operations for Singapore, with a remit to drive growth, foster a superlative creative and effectiveness culture and future ready the business.

Cullum spent 6 years in Asia Pacific with Saatchi & Saatchi working across China, India, Indonesia, Malaysia, Thailand and the Philippines. Following a successful 5 year stint in Russia as CEO, Cullum returned to Asia 2 years ago to head up Singapore and Malaysia for Saatchi & Saatchi, focusing on building the creative reputation of the agency and culminating in 4 Cannes Lions, including 2 Gold, in 2016; as well as a D&AD pencil. The left the network three months ago following the restructure of Saatchi’s parent Publicis Group.

Cullum has worked in the world of marketing and communications for over 20 years holding senior positions in Canada, the U.S, Europe and Asia Pacific, while living in cities as diverse as Toronto, Chicago, Jakarta, Shanghai, Bangkok, Moscow and Singapore. He’s worked with giant multi-nationals, and tiny creative boutiques, across a wide range of A-list marketers and brands that include: Procter & Gamble, The Coca-Cola Company, Google, Toyota, Levis, Mondelez, Danone, Uniqlo, Air Asia, Mead Johnson and FWD Insurance.

Joseph George, MullenLowe Group Regional President, South & South East Asia commented, ‘We are delighted to welcome Shannon to the role of CEO, MullenLowe Singapore. I am certain that the breadth and depth of his experience and competencies will substantially help in further enhancing this office’s position of being amongst the agencies best placed to manage regional and global clients hubbed out of Singapore’.

Cullum commented, “MullenLowe Group’s culture is what attracted me most to the agency. I got a real sense of unity and optimism from the leadership team; and a commitment to being a truly creatively driven global boutique agency. There’s great potential for increased collaboration within the network, and an opportunity to better leverage the agency’s impressive global brand leadership experience, and the exceptional talent that’s bred.”