Wugu Mofang partners with Publicis Shanghai starting a new chapter for the next ten years

Publicis Shanghai has won the brand communication business for  Wugu Mofang in China. Publicis Shanghai will work closely with Wugu Mofang to escalate the brand to the next level for the next decade. Publicis Shanghai will optimize brand communication across the board and improve marketing outcomes.

To align with Wugu Mofang’s next 10-year plan, Publicis Shanghai will work in multiple areas of integrated communications including optimization of brand positioning, promotion of key products, launch of new products, and promote, enhance, and develop its sales channels.

Changqing Gui, Chairwoman of Wugu Mofang, said, “Wugu Mofang is a brand rooting in motherly love. We want to make sure that both parents and children can enjoy our products with peace of mind. Even though we have made huge achievements over the last decade, we also face the challenge of further upgrading our current brand image. In the next ten years, we will undertake more explorations in areas including food material innovation and sales channel operations in an effort to better meet the nutritional and wellness needs of modern audiences. Publicis Shanghai has profound experiences with wellness products and foods as well as an extremely sharp acumen about China’s consumer market. I believe that our cooperation with Publicis Shanghai will open up a new era for the development of our brand.”

Chenghua Yang, CEO of Publicis Shanghai & Guangzhou, said, “We admire the founding philosophy of the Wugu Mofang brand and appreciate its artisan spirit demonstrated by its constant pursuit of guaranteed quality for ten consecutive years. As a leader in advertising and integrated marketing, Publicis Shanghai has the best creative teams and strategy in the industry. Working with Wugu Mofang will leverage our knowledge of the marketplace and our creative ideas to further promote a healthy diet, while expanding the brand’s presence and influence.”