comScore names Jonah Ken Tan as vice president Southeast Asia based in Singapore

comScore has announced that Jonah Ken Tan has been appointed as Vice President, Southeast Asia, effective immediately. Based in Singapore and reporting to Joe Nguyen, comScore Senior Vice President, Asia Pacific, Tan (pictured left) will lead comScore’s business in Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam. He steps into this position following the departure of Vice President, Southeast Asia, Kerry Brown.

Tan joined comScore in 2014 as Solutions Director, Asia Pacific, leading pre-sales consultancy and partner development for comScore’s advertising product suite across 13 markets in the region. Prior to comScore, he was Director, Digital Sales at Singtel, where he managed digital sales teams to run its online store and telesales business in the consumer division. In addition, he spent a large part of his career developing strategic alliances and managing channel partners in the region for corporations such as PayPal and Cisco. He also built reseller networks for companies like Friendster and Yahoo to grow their digital advertising businesses in Southeast Asia.

“We are very pleased to appoint Ken in this role to drive new momentum in the fast-growing Southeast Asia markets,” said Nguyen. “He has been instrumental in effectively delivering comScore’s advertising solutions to clients across the region. I am confident his determination, work ethic and partner relation skills, along with his company and product knowledge, will translate well in Southeast Asia as we look forward to many more opportunities ahead in this region.”

“I am thrilled to take on this new role during such an exciting period,” said Tan. “There is so much potential in the Southeast Asia region and I am eager to uncover more opportunities of growth and development for comScore. I am confident that together with the team, we can continue to enhance the company’s position in the markets, and deliver superior value for our clients, partners and the industry.”

“I would like to thank Kerry Brown for her four years leading our Southeast Asia business,” added Nguyen. “Her passion, innovation and strong industry knowledge have been key in the company’s continued growth and success in the region, including the appointments of comScore as the online audience measurement standard in Malaysia and Indonesia, as well as the launch of comScore Mobile Metrix and comScore MMXTM Multi-Platform in various markets. We wish her well in her future endeavours.”