BBH Singapore and Income put people first in a campaign featuring real acts of humanity
Income has launched a brand campaign that reflects Income’s roots as a social enterprise, with its core belief of putting people first. The campaign embraces the celebration of humanity and runs parallel to real altruistic acts that happened in Singapore.
A TVC features re-enactments of acts of kindness in Singapore where people have come together to help those in need. Income embraces the very same spirit and goes beyond insurance to bring initiatives that add value to people’s lives.
Print and OOH specify the range of key initiatives and proof points, from providing 24/7 accident assistance, to an online service to chat with advisers, and protecting the elderly and people with special needs. These initiatives truly reflect the insurer’s brand position of ‘made different’.
Marcus Chew, CMO, Income said, “Putting people first is what drives and inspires Income to constantly think about what we can do to benefit and impact the customers we serve. It is how we work and it’s what makes us different. Our initiatives, products and services over the years are testament to how we have pushed the boundaries to bring value to our customers, business and community.”
Khairul Mondzi, ACD, BBH Singapore said, “Instead of coming up with something new to say, we looked at who Income was. Their many initiatives provided the inspiration for an idea that is true to their DNA. One that shared the spirit of people in Singapore helping one another. All we had to do was talk about it.”