Clemenger BBDO Melbourne wins Grand Prix for Bonds ‘The Boys’ at 2016 ADMA AC&E Awards

Australia: It was a particularly rewarding night for Melbourne-based agencies with Clemenger BBDO Melbourne and TBWA Melbourne winning multiple awards at the ADMA Australian Creativity and Effectiveness (AC&E) Awards, held last night at The Star, Sydney.

Clemenger BBDO Melbourne received the most awards handed out during the evening to one agency, taking home the Grand Prix, the Most Courageous Client, Out-of-Home, Data- Driven Mail and Branded Content gongs for its work on campaigns for Pacific Brands/Bonds and Mercedes-Benz Australia.

TBWA Melbourne won awards in Integrated Campaign, Broadcast and PR categories for ANZ’s Continued Push for an Equal Future campaign and TBWA Sydney for best Customer Acquisition Campaign for RaboDirect’s Shonky Savers campaign resulting in hours of deliberation by the judges. The Broadcast category was particularly tight this year with two entries proving exceptionally strong.