Faraaz Marghoob leaves Ogilvy Singapore for planning director role at BBH Asia Pacific

BBH Asia Pacific has hired Faraaz Marghoob in the Planning Director role to head the Singapore agency’s strategic brand consultancy ZAG and to lead planning on the UOB business.

Marghoob (pictured) was most recently joint Head of Planning at Ogilvy Singapore, and also led IBM across the Region. Prior to Ogilvy he was based in the UK as Planning Director at Saatchi & Saatchi on the Toyota Europe business

Originally a management consultant and tech entrepreneur, Marghoob ran MEME, a digital agency, winning clients such as Playstation, Lenovo and SkyTV with launches for hit Television shows 24 and Lost.

“The thing the excites me most about BBH is their ability to nurture top-tier strategic relationships with clients,” said Marghoob. “This arms the agency with that enviable mandate to produce strategically and creatively ambitious work, whatever the channel. I want to be part of that team.”

Said John Hadfield, CEO, BBH Asia Pacific: “Faraaz has a unique background and a wonderful mind. His passion for creativity, technology and consumer behaviour makes him a strategist of our times. I’m sure that he’ll be a huge success.”

Said James Sowden, Head of Planning, BBH Asia Pacific: “Faraaz has a fascinating breadth of strategy experience, that will further enhance the great quality of thinking that we are so proud of at BBH”.