M&C Saatchi Singapore wins Bridgestone Tyre

Bridgestone China & Asia Pacific Pte Ltd has appointed M&C Saatchi Singapore as its digital agency from January 2017 following a closed-door pitch involving four global agencies. Malaysia will be the first focus market for the agency.

M&C Saatchi Singapore will partner with Bridgestone China and Asia Pacific to drive digital transformation of customer experience and related operational processes. The agency’s remit includes developing a through-the-line brand campaign, with a focus on a thorough revamp of the current website and social media strategy.

“Consumer experience has always been at the heart of what we do at Bridgestone. M&C Saatchi impressed us with their understanding of consumer insights and how it translates into solutions for our brand and business across all touch points,” said Chris Yang, General Manager, Bridgestone China and Asia Pacific.

“We have been focussed on building a specialist digital and social unit within the agency, and this win is a testament to the expertise and experience of the team. We look forward to partnering with Bridgestone to reinvent customer experience in the category,” said Tanuj Philip, CEO of M&C Saatchi Singapore (pictured above).