Joanna Catalano joins Dentsu Aegis Network as chief executive officer for iProspect Asia Pacific

Dentsu Aegis Network has appointed Joanna Catalano as CEO of iProspect Asia Pacific, assuming responsibility for market leading search and performance agency from January 2017. Catalano joins from Google where she held the position of Head of APAC Agency Business.

Catalano (pictured) has over 18 years’ experience in the Americas, Western and Eastern Europe and most recently Asia Pacific where she spent the last 9 years managing sales and marketing teams, building trusted advisor relationships with multinational companies and managing high impact change initiatives. Catalano has driven data and insight-led sales and marketing solutions to grow businesses throughout her career at blue chip companies such as Google, American Express and Starwood.

Nick Waters, CEO of Dentsu Aegis Network Asia Pacific said, “Joanna is an outstanding candidate and a clear choice for the role with her deep specialist knowledge and strong leadership qualities. There are significant opportunities for growth in the performance sector and we have big ambitions for the iProspect business. There will be a smooth management transition as Ruth moves into the Global CEO role and develops the full agency leadership team.”

Ruth Stubbs, Global President of iProspect said, “I couldn’t be happier with Joanna joining our business to take the lead in Asia Pacific as I step into the global role. There is nobody better qualified to drive growth across the region. Joanna fully understands the markets, the performance landscape and our clients. Today, iProspect are leaders in performance marketing and we are primed to continue, as we drive business performance for some of the biggest brands in the world. Joanna brings a depth of experience in business development across the performance marketing ecosystem but most importantly, she understands the emerging landscape, the challenges our clients are facing and how we are positioned to address them. Joanna will join the iProspect global leadership team in her role as CEO Asia Pacific working closely with me to deliver an ambitious growth plan for the business.”

“I’m thrilled to join iProspect to lead this digital performance marketing leader in the region working alongside the impressive team within the Dentsu Aegis family. Ruth hands over a strong business with a deep and diverse client roster and I look forward to working with Nick, Ruth and the great talent within the business to create the next chapter of growth,” added Catalano.